Pair bonding: Examining a claim we won’t like

Studies have repeatedly shown that when we have an emotional feeling about a claim, we tend to react to it way differently than if it’s neutral for us. In particular, if the claim challenges our worldview or makes us feel criticized or less-than, we tend to reject it out of hand no matter how much evidence it has to support itself. It’s really hard for us to engage with an idea that makes us feel that way, and even harder for us to change our mind about it.