The Exploitation of the Most Important Girl in the World.

Not long ago, we watched the Christian exploitation-fest that was I’m Not Ashamed. And we all had a lot to say about the movie–very little of it positive. Christians loved it, unsurprisingly, largely because it reinforced for them all the worst parts of their religion’s teachings and showed them a world that matched their worst fantasies. One of their very favoritest fantasies involves their unwarrantedly high opinion of themselves, and this movie served that fantasy up with a side of sweet-potato fries alongside a heaping helping of false martyrdom and fearmongering.

Various Christian Threats, Deciphered and Decoded

Threats are a constant and deeply-woven part of Christian culture. Even the really nice parts of the religion use them in implicit form. That’s why we often talk around here about Christians’ use of threats. They make promises as well, promises that touch on the natural and supernatural worlds. I thought it’d be interesting to pull together some of their favorites–and offer up some link love in case anyone wants to read further about them.

Christian Marketing Sucks: Bait and Switch Edition

This marketing tactic is hugely dishonest, yes, but it’s also very effective against the unwary. No wonder so many Christians use it so often in their evangelism efforts: we carry around in our heads a raft of cognitive biases that ensure that even the most skeptical of us can fall for bait-and-switch evangelism. Today I’ll show you what this type of marketing is and why it works.