Pick a Gear: Selling Contradictions

The marketers in broken systems have this unfortunate tendency to sell two different and diametrically opposed things to potential consumers. It’s not just a Christian thing; it happens in most broken systems. People in them don’t see that they’re doing it, and the people they’re selling to may not even realize that’s why they distrust the sellers and reject their product. But it happens all the same.

You Lost Me: Why Nothing Can Change.

This past week we were talking about the 2011 book You Lost Me by David Kinnaman. The book was about why modern Christian evangelical churches were losing so many young-adult members, and how they could possibly reverse that trend. Christians either agreed wholeheartedly with this book’s ideas or they hated every word of it. Either way, however, nothing whatsoever changed in the modern Christian evangelical church as a result of it. Today I’ll show you why nothing changed, and why nothing ever actually could.