only a small part of Christian evangelists’ goal involves persuasion and recruitment. The major part of the magic of this campaign happens inside the heads of the salespeople themselves. Today, let me show you how this Christian advertisement works best: on the salespeople using it.
To start this section, today we’ll be looking at how Christians try to make ‘Christian peace’ look superior to that which they imagine exists elsewhere.
Christians love to claim that their religion brings believers a state of peace–and not only peace, but a specific sort of peace: a peace that passes all understanding. Over time, this claim became a popular marketing slogan! Today, let me show you what the slogan means, how I tested it, and how it fared in those tests.
On the reality show The Bachelorette, a Christian man lost his ever-loving mind when a woman he thought he owned repeatedly refused to comply with his bizarre demands–and then rejected him outright. Today, I want to show you the clip from the show that rocketed all around the social-media world–and annotate it!
Today, I want to show you something called an affinity scam, and then draw some comparisons between those cons and what’s happening in the MLM world.
The SBC’s leaders deployed two main strategies: pretending to care about the abuse scandal that’s engulfed their denomination, and promising their core fanbase that they won’t make any substantial changes to the SBC’s operating ideology to address that abuse. Today, I want to show you why they absolutely must maintain the course on the doctrine that defines their denomination–and their way of life.
A recent scandal erupting on social media has shed some light on complementarianism and why it still exists despite being so obviously terrible. Come with me through an adventure in toxic communities. Then I’ll show you how this scandal relates to authoritarian Christianity–and why it’s so important for us to be able to identify the signs of a toxic community. Allez cuisine!
Lately, we’ve been talking about authoritarian Christians’ new marketing push: the Cult of Family. Only these Christians know how to create and maintain happy families. Didn’t you know? But as we saw last time, these same Christians despise the values that go into that wondrous and rewarding task. They follow very different values. And they accidentally reveal, constantly, how those values turn out for them. Today, let me show you how toxic Christians let slip what their family lives really look like, and why they do it.
Last time we met up, we explored the authoritarian urge to control how people use language. Today, we dive into a specific example of that urge. One of the biggest power plays in the religion is occurring right now as we speak, and it concerns who exactly gets to define Read more
A whole bunch of Christian leaders love the whole idea of prosperity gospel. Today, let me show you how far and how deep this teaching has burrowed into the religion, and what’s happened as a result.