We’ve talked about Joyce Meyer before in this space. She’s an easy target, low-hanging fruit, even a piñata, so to speak. She’s a shrewd businesswoman who knows her target audience and panders to that audience shamefully and completely. I can’t even really blame her for finding her niche and tailoring her approach to it as well as she has; if it weren’t her, then it’d be someone else there in her place.
And who is that audience? Middle-aged Christian women who just want to feel a little assurance that they’re doing the right thing, women who believe that their faith will be rewarded if they comply and who need reassurance that that reward is still in the offing.