Analyzing Christianity
Beach Reach: Training the Ingroup to Hate the Outgroup
So, what is the goal of Beach Reach? Today, I’ll show you. I’ll warn you, too: it’s dark, even by evangelical standards.
Analyzing Christianity
Beach Reach: Followup as Fake Friendship
Hi and welcome back! We’re quickly approaching the end of our Beach Reach training. Now, our trainers need us to know how to perform follow-up with our sales marks. Whether we failed or succeeded — though, let’s be honest here, we largely utterly failed — to make any sales, follow-up Read more…
Analyzing Christianity
Beach Reach: Atheists and ‘Cultural Catholics,’ Oh My!
Hi and welcome back! Lately, we’ve been talking about Beach Reach. That’s the short-term missionary trip organized by the Southern Baptist Convention (SBC). For two weeks, they unleash bright-eyed young volunteers on a Texas beach during Spring Break. There, they perform various acts of charity for partying college students — Read more…
Analyzing Christianity
Beach Reach Training: Properly Deploying Small Talk
Today, let’s see how earnest SBC evangelists learn to use transactional small talk to open the door to a sale, at least in theory.
Analyzing Christianity
Beach Reach Training: How to Craft a Testimony (And Why)
Hi and welcome back! Lately, we’ve been talking about Beach Reach. That’s a short-term mission trip (STM) organized by the Southern Baptist Convention (SBC). For two weeks, college-age SBC-lings descend on a beach during American universities’ Spring Break. During their trip, these volunteers offer charity services to a truly deserving Read more…
Analyzing Christianity
Let’s Play: Beach Reach Training!
Hi and welcome back! Yesterday, we had a refresher about Beach Reach. That’s the annual Spring Break missionary trip sponsored by the Southern Baptist Convention (SBC). Every year, hundreds of young SBC-lings converge on a beach in Texas to offer various free services to partying college students. Of course, they Read more…
Analyzing Christianity
Beach Reach: What It’s Really About
Today, we’ll check out an overview of Beach Reach to see what it’s really about — and what it says it’s all about.
Analyzing Christianity
Beach Reach: One of the Most Hilarious Evangelism Strategies Ever
Today, I’ll show you what Beach Reach is, some of its history, and why it’s a perfect example of the SBC’s goals and shortcomings.