Analyzing Christianity
Beach Reach: Training the Ingroup to Hate the Outgroup
So, what is the goal of Beach Reach? Today, I’ll show you. I’ll warn you, too: it’s dark, even by evangelical standards.
Analyzing Christianity
Beach Reach: Followup as Fake Friendship
Hi and welcome back! We’re quickly approaching the end of our Beach Reach training. Now, our trainers need us to know how to perform follow-up with our sales marks. Whether we failed or succeeded — though, let’s be honest here, we largely utterly failed — to make any sales, follow-up Read more
Analyzing Christianity
Beach Reach: Atheists and ‘Cultural Catholics,’ Oh My!
Hi and welcome back! Lately, we’ve been talking about Beach Reach. That’s the short-term missionary trip organized by the Southern Baptist Convention (SBC). For two weeks, they unleash bright-eyed young volunteers on a Texas beach during Spring Break. There, they perform various acts of charity for partying college students — Read more
Analyzing Christianity
Beach Reach Training: Properly Deploying Small Talk
Today, let’s see how earnest SBC evangelists learn to use transactional small talk to open the door to a sale, at least in theory.
Analyzing Christianity
Beach Reach Training: How to Craft a Testimony (And Why)
Hi and welcome back! Lately, we’ve been talking about Beach Reach. That’s a short-term mission trip (STM) organized by the Southern Baptist Convention (SBC). For two weeks, college-age SBC-lings descend on a beach during American universities’ Spring Break. During their trip, these volunteers offer charity services to a truly deserving Read more
Analyzing Christianity
Let’s Play: Beach Reach Training!
Hi and welcome back! Yesterday, we had a refresher about Beach Reach. That’s the annual Spring Break missionary trip sponsored by the Southern Baptist Convention (SBC). Every year, hundreds of young SBC-lings converge on a beach in Texas to offer various free services to partying college students. Of course, they Read more
Analyzing Christianity
Beach Reach: What It’s Really About
Today, we’ll check out an overview of Beach Reach to see what it’s really about — and what it says it’s all about.
Analyzing Christianity
The Southern Baptist Convention Faced Serious Declines Everywhere in 2020
Today, let’s go over the declines that the SBC faced all over in 2020, and talk about why those declines likely happened.
Analyzing Christianity
George Barna Has a New Fear-Based Marketing Attempt
Yesterday, we checked out the illustrious career of George Barna. He makes a good living by telling Christians whatever makes them open their wallets for him. And what works best to open wallets? Inducing fear and dread in his target audience. Now, let’s check out how George Barna used his style of marketing most recently. He’s doing his best to make his TRUE CHRISTIAN™ marks pony up the bills by making them scared that a new fake kind of Christianity is taking over America. Today, let’s see how he does it — and if it’ll work.
Analyzing Christianity
How John Milton changed Hell — again (Journey Into Hell #13)
Hi and welcome back! During our Journey Into Hell series, we’ve sure seen the Christian concept of Hell change a lot from its humble origins. And now, it’s changing again. John Milton, who wrote Paradise Lost, brought a unique point of view to Christians’ existing package of Hell-beliefs. That point Read more