Chick Tracts: A Cultural Artifact, Cheap at Twice the Price.
We idealize the stuff we liked, gloss over and forget the stuff we didn’t, and glamorize in our minds what is more of an emotional state than actual events. And if we happened to be in our teens and young-adulthoods during a particular era, that’s the era where our nostalgia will be the strongest and most emotionally resonant. Well, for people in their late 30s and early 40s, that era is going to be the mid-to-late 1980s and early 1990s. That’s why the people who seem the most persuaded of Chick tracts’ effectiveness are older fundagelicals. These tracts came along at a very pivotal moment in their culture–a moment long gone, and a moment many of them dearly wish they could have back.