An article in Christianity Today lauds the supposed runaway success of ‘He Gets Us’ marketing campaign. We examine the article on its own merits, finding it completely lacking.
He Gets Us is now a billion-dollar advertising campaign, funded and supported by hard-right evangelical culture warriors with strong ties to hate groups. But here they are, trying to make Jesus sound like the ultimate good guy.
What gives?
Recent stories indicate that the evangelical-backed He Gets Us campaign is still going strong. But the evangelicals responding to it have missed an important point that destroys whatever goodwill they might be fostering through their endless billboards and carefully-placed ads: their god does not have a brand, but his followers Read more…
As soon as I spotted this ad and realized it wasn’t selling perfume, I forgot all about why I’d gone to that site in the first place.