How Confrontational Evangelism is Failing Christians, and Why It Doesn’t Matter.

Christian evangelists act, in a very real sense, as salespeople of their ideology. And they are not making a lot of sales these days. They can’t even keep the few customers they still have! So evangelical churn has become a serious problem–not just for evangelicals, either. Not long ago, we talked about a Christian who thought he’d figured out a brand-new sales tactic. In that post, I touched on the two tactics Christian salespeople typically use. Today, I’ll expand a little more on the first of them, confrontational evangelism–and why it fails, and why Christians can’t stop using it regardless.