Christian Marketing Sucks: Bait and Switch Edition

This marketing tactic is hugely dishonest, yes, but it’s also very effective against the unwary. No wonder so many Christians use it so often in their evangelism efforts: we carry around in our heads a raft of cognitive biases that ensure that even the most skeptical of us can fall for bait-and-switch evangelism. Today I’ll show you what this type of marketing is and why it works.

The Darker Side of Artificial Meaning and Purpose

Christians have an entire mythology built around their supposed monopoly on finding meaning and purpose in life, and it’s easy to see the appeal of having those big questions answered so quickly and smoothly. But there’s another (and much darker) payoff for the followers who accept these artificial constructs in place of genuine meaning and purpose that they’ve figured out for themselves.