In the 2010s, Christians began noticing that their religion had entered a period of decline. For a while, the hints of it were subtle enough to ignore, so most of them did just that. But eventually, it got too obvious and protracted to do that anymore. Evangelicals in particular evolved Read more
Over the years, I’ve heard my share of nonsensical and weird evangelism advice to Christians. Effectiveness stopped being a concern ages ago, replaced by just getting out there and trying to evangelize. But one bit of that advice stands out as the worst I’ve ever heard. It stands head and Read more
Recently, people have been talking about evangelism in crowded spaces with no way to exit—evangelism to captive audiences, in other words. The evangelists in question do it on purpose, of course. They even gloat about how much they love the fact that nobody can leave the venue. But their gloating Read more
As we wrap up our look at Alpha Course, one fact stands out above all others: This isn’t a very persuasive series. We’ll bring everything home now by summarizing the entire thing, then evaluate it for effectiveness. (This post first went live on Patreon on 7/28/2026. Please support my work—see Read more
Just over ten years ago, big-name apologetics hustlers realized that Christianity was fully and truly in decline. These apologists embarked on a new narrative: That their product, apologetics, would turn the ship around and get Christianity back into cultural dominance. Today, let’s check out their grand visions and predictions—and see Read more
In Alpha Course 15, we learn all about divine healing: Why it happens, how to interpret a lack of healing, and the enormous effect these miracles have on evangelism and one’s own personal faith. But along the way, the hosts accidentally reveal that miracles don’t really happen—and that they’ll do Read more
In Alpha Course #14, viewers learn that they should ‘tell others’ about their conversion. That means how to do personal evangelism. But the video accidentally reveals just how poorly Christianity fares as “good news” worth sharing. (This post and its audio ‘cast first went live on Patreon on 7/3/2026. They’re Read more
Evangelicals have no shortage of advice about becoming a good listener. It’s one of their main evangelism strategies, after all! Being a good listener involves a number of soft skills, however, and evangelicals really can’t practice any of them without serious challenges to their beliefs. They find themselves, therefore, in Read more
Personal evangelism abuses social roles and expectations to deliberately manipulate targets. No wonder the flocks hate it!
Recently, Russell Moore wrote an opinion post for Christianity Today. In it, he discussed apologetics as a failed strategy for evangelism—and debates as pointless. Instead, he wants Christians to focus on their experiences and feelings. And in the end, he reveals that experiences and feelings are really all they have. Read more