The Jesus Aura: Why this false belief persists
Many Christians have this idea that their faith imbues them with a sort of glowing-but-invisible aura that both attracts and repels non-Christians. It’s their Jesus Aura.
Many Christians have this idea that their faith imbues them with a sort of glowing-but-invisible aura that both attracts and repels non-Christians. It’s their Jesus Aura.
This busy Easter season, Ben Mandrell wants evangelicals to see him as a valid source of advice for learning to evangelize without losing one’s friends. But he has no idea how to do it himself.
A traveling evangelist has begun upselling a failed 2014 evangelism campaign called “Who’s Your One?” Today, let me show you what this campaign is, who started it and who adopted it and why, how it failed, and most importantly what it tells us about the Southern Baptist Convention as a whole.
Testimonies, in Christianity, are short anecdotes about how Christians came to believe the various claims made by their flavor of the religion. They’ve been on my mind lately because not long ago, a Christian told me that he thought Christian testimonies constituted valid and very real evidence for Christians’ claims. Read more
What’s strange is that I don’t think I’ve ever seen any real advice about evangelizing atheists that might actually work to create a sales engagement.
Christians’ false narrative of hopelessness represents a big part of their current marketing to their target customers. But in truth, it only worsens the actual hopelessness that their salespeople claim to be alleviating.
I’m guessing that Catholic leaders’ massive misogyny, entrenched sexism, and endless horrific bigotries are indeed quite a dealbreaker for younger adults. I’d worry about someone who didn’t consider that stuff a dealbreaker.
On the way minus side, this initiative could result in someone getting stalked. But there is at least a plus side: The flocks still hate personal evangelism. An app that prods and pushes them to do stuff won’t make them like it more.
Still, 53 recruits is 53 recruits. Who else is having this kind of success in the SBC right now? Almost nobody, that’s who. J.D. Greear coasted on similar success straight to the SBC’s presidency. I can well imagine Jordan Easley doing the same thing in a few years.
Something has to give, when it comes to panicking businesses in decline. They must pick something to cherish and do it right. Sometimes that’ll mean forging ahead with a new customer base they can actually please and which can actually support them as a business. Other times, it’ll mean taking extra-good care of their existing customers. And evangelicals haven’t yet figured out where to land there.