Chick tract evangelism is a subset of tract evangelism, which itself is a subset of personal evangelism. This rare evangelical beast has become endangered in recent years. Let’s see how it lives in the wild—before it’s too late to see it at all.
Last week, I introduced you to a real live ‘Gen Z expert,’ Tanita Maddox. As I noted at the time, Maddox has been very busy writing articles and recording videos about her subject matter for other evangelicals, who apparently know absolutely no Gen Z people. One of her articles of Read more
In recent years, we’ve talked a lot about evangelicals’ utter inability to appeal to Gen Z. But the latest approach I saw at Christian Post (archive) might take the cake for potential hilarity. Opinion post writer Tanita Tualla Maddox has made a few suggestions that sound like they will backfire catastrophically Read more
One doesn’t hear the phrase quite as often these days, but the 4-14 Window might be one of the things Christian leaders fear most. It refers to children’s ages, you see. If Christians can’t get a child between those ages decently-well indoctrinated, then the chances are good that that child Read more
Evangelicals have zero clue how to approach atheists. That’s just the facts, ma’am. Last time we met up, we talked about evangelicals’ weird redefinitions of atheism. With those redefinitions, they create a strawman caricature of atheists, which they have a much easier time dismantling and defeating. Today, I want to Read more
Earlier today, I got a good laugh out of this post about evangelism from Relevant (a website/magazine site aimed squarely at Millennials). In it, Richard Coekin pretends to ask why that site’s readers are “so bad at evangelism.” The answers he offers for his strawman questions reveal that evangelicals aren’t Read more
Evangelism, or evangelical recruitment, isn’t doing very well these days. When you read between the lines of their supposed success stories, you discover that very few people who weren’t already Christian are joining their churches. Worse, even fewer people who weren’t already baptized seek baptism from them. But evangelicals don’t Read more
Last time we met up, I briefly mentioned an instance of truly predatory evangelism. Someone on the r/TrueChristian subreddit had tangled with what sounds like the slimiest evangelist in a pack of overqualified contenders. And our OP still has no idea in the world why this slimy recruiter is acting Read more
Two headlines at Christian Post reveal evangelicals’ usual strategy for dealing with decline—demands for evangelicals to Jesus harder. If they’ll just do that, these two columnists assure their readers, then all those silly little declines will vanish into the mists of memory. But it ain’t so. Today, we’ll talk about Read more
The other day, I ran across some interesting information about Cru (the former Campus Crusade for Christ), that long-running campus evangelism effort. They’re mighty proud of a three-prong approach to evangelism. They claim that this approach consistently, reliably converts people to their brand of evangelicalism. But it’s not new or Read more